plaktivat #18 – fast fashion

the tam-tam institute is launching an international socially responsible poster contest with the spotlight on fashion caught in the loop of speed
andreas stettler

Switzerland_Andreas-Stettler_FastFashion
honesty is the best policy
 
plaktivat is an international competition, an activator of social consciousness, which promotes the creation of city posters and encourages positive changes in society
 
fast fashion refers to clothing that is produced quickly and cheaply, imitating the latest trends and frequently rotating on store shelves. this system is based on mass production, low prices, and short wear cycles. brands create a constant flow of new collections that encourage impulsive buying and a throwaway culture. as a result, fashion loses its original role of expressing identity and becomes a disposable consumer good with a very short lifespan.